Design Portfolio

Brief
Following a specially commissioned research document, Zerofiftyone was asked to produce a new identity for St.Christopher's Place W1 (see the advertising section). The brief was to make the place look vibrant and part of London's busy West End yet still retain its unique aspect as a 'village off Oxford Street'. Also, the casual observer would have to be able to instantly recognise whereabouts SCP actually is - off Oxford Street. The resultant mark serves as a reminder of traditional London street signs whilst delivering stylised location information and retaining SCP's traditional colours of red, white and blue. It has proved to be a great success and in recall tests proves it delivers a positive response.

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