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Brief
Set in the very heart of London's West End, St. Christopher's Place is a unique boutiques and dining shopping destination. It is one of the highest performing assets for F&C and has its own individual identity which was launched early in 2005, designed by Zerofiftyone. New signage is in the process of being delivered and advertising normally takes the form of strategically positioned outdoor sites, booked and created by the agency. The advertising stresses the 'smallness' and intimacy of SCP whilst building on its unique offering of specialist shops and dining opportunities.

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