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Brief
County Mall has been a client of Zerofiftyone for almost eight years. During this time the account has been put up for pitch twice. The early part of 2006 saw the Mall pass into the ownership of Standard Life and another re-pitch took place. Zerofiftyone succeeded in winning this latest pitch and is thus now able to build upon the substantial growth that County Mall has enjoyed in terms of footfall ever since we came on board. Zerofityone has commissioned original photography and set a new standard in terms of projecting the fashion offering to a largely female audience.

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