Brief
Clean Kent is a campaign designed to highlight the awareness, dangers and anti-social nature of flytipping.
Zerofiftyone has been re-appointed in a gruelling pitch which involved fifteen different agencies tendering for the account.
Having produced a successful multi-discipline advertising campaign over the previous two years, the agency demonstrated that not
only could they maintain the momentum but take it forward into the future.Through a series of TV commercials the public
has been encouraged to report witnessed instances of flytipping. Allied to a series of 48 sheet posters at strategic sites
throughout the county, results have been extremely good.
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