Email us     View our website Maximum creativity. Zero waste. In this issue, zerofiftyone goes green. zerofiftyone are the first full service advertising agency in Sussex to sign up with the CarbonNeutral Company and our aim is to set the trend for the rest of Sussex. The carbon emissions that the company puts into the atmosphere will now be balanced by investing in technology or forestry projects which reduce or absorb the CO2 already in the air (offsetting) meaning that our Carbon footprint is neutralized. We are also reducing the energy and waste we produce by changing the way we travel, by turning off lights, computers and other electrical equipment when they are not being used. We have also gone from recycling nothing to recycling nearly everything, drastically cutting the amount of rubbish we send to landfill. We have even changed the way we present work, replacing environmentally unfriendly foam board for recycleable mounting board. Every change made at zerofiftyone will help towards slowing down global warming. With our example being followed by other Sussex companies, we could make a real difference. To find out more about our environmental policy, please view the Green Pages of our website. Changing Views, the latest high profile marketing campaign for the Clean Kent Campaign, was launched on 19th February at a press event held in Maidstone, Kent. Amongst the invited media were Meridian TV, kmfm radio and representatives from the Kent Messenger newspaper group. The campaign opened with a television commercial shown on Meridian TV heavily supported by a combination of advertising including press, radio and outdoor. Shot in reverse, the creative concept behind the television commercial was based on the premise of turning around accepted roles and challenging perceptions. A quirky remake of the Oh! What a Lovely War classic, Goodbyee, provides the soundtrack to both TV and radio ads. With its repetitions of the word goodbye the music underpins the key campaign message that Kent is saying goodbye to graffiti, flytipping and littering. The campaign runs until 25th March. Jennifer Douglas joined zerofiftyone as PR and Advertising Manager at the end of November. Jennifer graduated from University with a first in PR and relocated to Brighton four months ago. Soon after her graduation from university she worked in a consumer PR agency where she gained valuable experience in media relations and strategy. Jennifer then moved into one of the leading recruitment advertising agencies in the country managing clients such as Pirelli Tyres, the Co-op and Coral. Jennifer has only been with the company for three months yet she has already launched a Brighton company to great success. Suzanne Matthews, who joined zerofiftyone in January, runs our accounts department. Suzanne has considerable and far-reaching experience, which includes running her own business and also working at The Sanford Group (Parker Pen). Cavalier of Brighton (based in Rottingdean in East Sussex) have been established since 1977, and supply upmarket baking trade products (cakes, desserts and pastries) to a number of markets. Their clients include hotels, restaurants, schools, hospitals, golf clubs, public houses and outside caterers throughout Sussex, Hampshire, Surrey and Kent. zerofiftyone were commissioned to redesign the company's product catalogue incorporating new photography of the whole range. zerofiftyone are delighted to announce that we are to become a sponsor of Sussex County Cricket Club for 2007. The association with a highly successful sporting business will increase our brand awareness and raise our profile to a new audience. Purely coincidentally, we hope that clients will enjoy a Pimms with us as we bask in the afternoon sunshine at The County Ground. Leumi ABL, part of the Bank Leumi Group, who have a trading history in the UK spanning in excess of 100 years, approached zerofiftyone to design a new corporate advert for placement in business press. The company specialises in helping their clients to increase their working capital, improve cashflow and protect against bad debt; and pride themselves in their extraordinary high level of service from business people who understand exactly what makes a business tick. BrightonKeys are a local company that holds and delivers spare keys to any BN post code within the hour, 24 hours a day, seven days a week. BrightonKeys approached zerofiftyone in January 2007 and their objectives were clear - they wanted a professional, businesslike look and a classy yet informal launch that would raise awareness of the company, the services they offer and gain maximum coverage in all of the Brighton press and media. The launch, held at The Karma Bar at Brighton Marina, was a huge success with many of the glitterati of Brighton being present. More importantly, impressive media coverage was gained and as a consequence, BrightonKeys is well on the way to becoming a successful local and national brand.  Phone: +44 (0)1273 587446  Email: info@zerofiftyone.com  Web: www.zerofiftyone.com © Copyright 2006 zerofiftyone Media Ltd.